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The brand is celebrating its new Epic Ink Liner Glitz, a metallic liquid eyeliner available in six new denim-inspired shades, at the iconic music festival.
April 17, 2025
By: Lianna Albrizio
Associate Editor
NYX Professional Makeup is drawing the line on festival wait lines (and the one on eyes!) with its new Epic Lines campaign at Coachella. The cosmetics brand is trumpeting the success of its new Epic Ink Liner Glitz – a metallic liquid eyeliner available in six new denim-inspired shades – at the year’s biggest music party in the California desert. Heading into weekend two of the music festival, NYX is activating billboards between LA and Indio in addition to a partnership with Lyft to ma...
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